Creative Agency: Tidy Studio
Photography: Pinegate Studios
Animation: Sean Cox
Case Study Video/Production: Alex Priestley
Project Type: Produced, Commercial Work
Client: Coffee Gator
Location: Cardiff, UK
Packaging Contents: Home Coffee Making Equipment
Packaging Substrate / Materials: Cardboard
Printing Process: Lithographic printing with silver foil blocking
Ahead of launching its range of premium coffee-making products, Coffee Gator needed a standout brand that would attract retailers and intrigue coffee drinkers.
In order to attract big-name stockists and drive sales, Coffee Gator would need packaging that piqued customer interest from the first glance. Making a visual impact would be key: Coffee Gator’s bold and confident brand values would be reflected in our assertive use of colour, while our consistent use of high-contrast chevron patterns and playful vector illustrations would help to give the products a distinctive identity on department store shelves.
With striking packaging, snappy animations and a cohesive collection of accompanying branded material, Tidy Studio helped Coffee Gator to secure partnerships with high-profile retailers including John Lewis.
The brand concept ‘Drink Better Coffee’ was produced to be synonymous with the products and links into marketing materials and product animations.
Bold illustrative designs and effective use of colour, fulfil the client brief to produce ‘eye catching’ and impactful retail packaging, that stands out from other coffee making brands in a competitive market. Through this products are now stocked in John Lewis.