Gönc Collection

Creative Agency: aritmija, advertising agency
Creative & Art Director: Goran Radinović
Project Type: Produced, Commercial Work
Client: Gönc Winery
Location: Maribor, Slovenia
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Offset printing

Passion and love for wine consists of 136 dots. Each dot represents its own bottle, which was filled from a special 136 l oak barrel, also called Gönc. Gönc barrels are traditional Hugarian barrels, from which the Gönc family originates. The central color dot on the label indicates the wine varieties and is the last, 136th point of the bottle. Number 136 is the main element of the Gönc visual identity.

What’s Unique?
Dots on label make label special, because dots are part of Gönc family history. 136 dots are representing 136 oak Gönc barrel