Creative Agency: Radar Advertising
Designer: Daniil Shumakov
Project Type: Produced, Commercial Work
Packaging Contents: Flour, grain
Packaging Substrate / Materials: Paper
Printing Process: Offset printing
Packaging design of healthy food
Develop a name, logo and corporate identity for the company engaged in the production and sale of a wide range of products from cereals and beans to people who value a healthy lifestyle.
The initial orientation to promoting products as a healthy diet set the necessary framework. We were able to clearly formulate a portrait of the target audience and, thus understand its values and needs.
Additional restrictions created the product line – a total of 15 SKU, as well as the suitability of the name for the designation of retail networks. It was necessary to choose simultaneously a universal one, and stand out against the background of competitors (“All for Good”, “The Oily King”, “Compass of Health”) options.