Creative Agency: Design Foundry
Project Type: Produced, Commercial Work
Client: Design Foundry
Location: Chennai, India
Packaging Contents: Calendar, Hand Painted Kettle, Orange Pekoe Tea
Packaging Substrate / Materials: Reclaimed Wood, Paper, Cardboard
Printing Process: Screen printing
What is the measure of a breadth, the depth of a laugh, the wattage of your eye or the momentum of an emotion? The Memory Box holds no answers to these but it hopes to urge you to dream… to reset… ‘cos as they say, how we live our days is how we live our lives.
This was the description of what a Memory Box hoped to achieve. The logo, hence, set out to capture that essence of the Memory Box. It was adult yet child-like, wise yet naive, profound yet simple. The universe seemed to hold answers as the stars steered its destiny. Connecting the visible and invisible lines of the constellations, amidst sparkling planets and shooting stars across inky, coal-blackness emerged its identity; a path of illumination – a visceral ode to the Memory Box.
The wooden box is made of reclaimed wood, the kettles are painted by young, fine art students, the tea leaves were sourced from the Nilgiri mountains and the Calendar was an epitome of minimalism. Every effort was made to ensure that the elements of the memory box were sustainable and ethically sourced with trusted partners. It was a seamless idea that integrated one thought – encouraging ideas of looking outside ones workspace; to go out and make memories.