Creative Agency: OPUS B
Designers: Aleksandra Wiśniewska, Piotr Wiśniewski
Project Type: Concept
Location: Krakow, Poland
Packaging Contents: Alcohol
Life is a collection of experiences. Exceptional moments are saved in our memory, and thus they shape our personality. Sense is a composition of alcohols encapsulated in a glycerine sphere of memories. A unique mix of flavours which, by giving memories their flavour, helps you return with your senses to these exceptional moments and experience then anew.
Through personal nature of the product, Sense creates a new ritual of drinking alcohol on one’s own and helps get rid of negative connotations. The change of the form of tasting and savouring, as the tasting of pralines, the engagement of the senses and the change of the perception of flavourness are starting points for concept creation.