True North – Navigate the world of spirits

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Creative Agency: Squad Ink
Creative Director: Matthew Squadrito
Designers: Cristie Stevens, Andrew Cunneen
Photography: Dominic Loneragan
Project Type: Produced, Commercial Work
Client: True North Spirits
Location: Sydney, Australia
Packaging Contents: 5x50ml Spirits, Tasting notes, A6 Introduction boolet
Packaging Substrate / Materials: Custom Rigid box, charcoal texture stock, black deboss gloss foil, glass bottle with cork stopper
Printing Process: Digital Printing, Foil Stamping

At our core, we’re all natural-born explorers and adventurers. True North awakens this human instinct by traversing the finest whisky and gin from the four corners of the globe.

Beautifully packaged and curated, members receive Monthly Spirits Kits of gin and whisky with five 50ml samples of premium, international and locally crafted spirits.The kits include a guide to flavours documented by industry masters and True North connoisseurs using a world-first sensory online platform, The Flavour Trail, paving the way for new discoveries.

The journey for us began two years ago when Rowan Prangley, an endeavouring young chemist came walking through the Squad Ink doors with a vision to create a new way to discover, explore and share the world’s finest spirits. His enthusiasm, passion and all round lovely nature has enriched the project and all whom have contributed to its success thus far.

What’s Unique?
The True North spirit kits have been made from a Custom box housing with textured emboss charcoal stock with black deboss gloss foil. Everything about this kit is environmental sustainable and 100% recyclable. The internal mould is made of compressed paper pulp and custom shaped to perfectly fit the 5 x 50ml spirit sample bottles with real cork closure.

Each kit features its own custom belly band of a dramatic landscape that tie into the origins of the featured spirits.