Wuber 38

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Creative Agency: BREAK DESIGN
Account Director: Giorgio Garavaglia
Art Director: Simona Baldo
Project Type: Produced, Commercial Work
Client: Fratelli Beretta
Location: Milan, Italy
Packaging Contents: Food

SCENARIO
Wuber is the first pork würstel in Italy, the würstel specialist, that has always meant quality and tradition among Italian families. The tradition and passion behind the product brought to offer to consumers a high quality line, completely based on taste.

COMMUNICATION OBJECTIVES
Launch a new line under the Wuber brand, with a communication based on quality, enhancing the perception of the corporate brand.

CREATIVE SOLUTION
Wuber is not only a brand, but a corporate composed by people and based on a long-life history, and exactly from brand history found its origin the 38 project.

It all began from one of the first masters of Wuber, Hans, who usually wrote on his block notes the Wuber best recipes ever. Therefor, page 38 of Hans’s block notes become a symbol, an icon, which is not only a number, but a work method and lifestyle.

Break developed a visual identity able to spread the concept both on the packaging, and on the entire communicational material of the brand.

The packaging, which is the first communication material, is dveloped through a shape which strongly valorize the product, showing it, and highlighting a black background on which is placed a paper band conveying the premiumness of the product.