Bread & Butter Toaster Set

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Designer: Can Yang
Project Type: Student Project
School: Rhode Island School of Design
Course: Packaging design
Tutor: Aki Nurosi
Location: Providence, United States
Packaging Contents: Wooden Toy Packaging
Packaging Substrate / Materials: Plywood, canvas, paper
Printing Process: UV print, Laser cut, digital printing

Bread & Butter Toaster Set is a set of wooden toy produced by Melissa & Doug. The brand’s core value is to provide a launch pad to ignite imagination and a sense of wonder in all children so they can discover themselves, their passions, and their purpose.

The main target is to make the whole packaging functional, reusable and playful.

What’s Unique?
The whole packaging is reusable, educational, portable and protective. The fabric can be folded into a hand bag and the wooden cutting board could be separated from the packaging. In addition, there are instruction brochure and key chain as bonus toys.