Creative Agency: DesignBro
Project Type: Concept
Location: Amsterdam, Netherlands
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Glass
Printing Process: Screen Printed
For many years the tattoo ‘Faith Hope Love’ has been a favorite for many wanting to instill some wisdom into their life. It serves not just as a reminder to those wearing it, but it has provided guidance to live their life by, in other words, giving ‘the ingredients to a good life’.
As a Tribute to this world-famous tattoo, now there is a new craft beer; “Faith Hops Love”. Similar to the tattoo it describes the best ingredients for a fantastic craft beer, explaining the dedication combined with the very best possible ingredients.
The design by DesignBro reflects the same qualities; the handcrafted letters instill an authentic character that gives the consumer faith in the craftmanship of the brewer, and shows the love that has been placed in the complicated simplicity.
The beer will be launched in 3 flavors: Pale Ale, Old Ale, and a Porter.
The bottle will feature a ‘swing-top’, and will be screened, this will allow the brewery’s loyal customers to come for a refill of their favourite flavoured craft beer.