Designer: Nassouh Kharsa, Alaa Abu Qasheh
Project Type: Concept
Location: Amman, Jordan
Packaging Contents: Chili Sauce
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Offset, hot stamp
Nar Chili Sauce was supposed to be a home-made all-natural chili sauce with interesting flavors and fusions such as Mango, Green Apple, and more.
Our approach for this was to be something illustrated and funky with a twist of latin art inspired from the sugar skulls and day of the dead art. The name Nar means fire in Arabic, since the project was meant for a Jordanian client.
We wanted vivid and energy-filled colors to reflect the strong and passionate flavors included in the sauce. The wrapping of the bottle included a crown-like piece would shows the sugar skull with a flame coming up from it. This, when laid out next to each other in different flavors on the shelf would attract the buyers’ attention.
Arabic and Latin fusion with energetic and passionate colors and a detailed illustration to capture the buyers’ attention along with the unique texture and color of the sauce showing through the bottle.