Slice of Festivity

Designer: Subhankar Hesh
Project Type: Student Project
School: MIT Institute of Design
Course: Packaging Design
Tutor: Prof. Utkarsha Malkar, Sugandha Gaur
Location: Pune, India
Packaging Contents: Cooked Food
Packaging Substrate / Materials: Paper with food grade coating and plastic container
Printing Process: Digital printing

WHY?
During festive season restaurants are packed with happy faces. These people share all their energies and happiness to make each moment alive. To complement these guests’ mood, restaurants don’t keep any stone unturned. But when it comes to food delivery system it is same as other days. So, the consumer back in the home is not experiencing the slice of festivity.

Design Challenge
A Bengali meal follows a multi-course tradition where food is served course-wise usually in a specific format. So main challenge is to compile at least 8 dishes from starter to dessert in a compact packaging that will deliver the experience of the festival.

What’s Unique?
The core idea was to offer the consumer a slice of festivity, who is staying in the home during the festive season. According to Bengali tradition, foods are served on a big brass plate called “Thala” and other dishes are served in a bowl or “Bati”. My packaging will unfold into a Thala and food containers will work as Bati.