Creative Agency: Prompt Design
Project Type: Produced, Commercial Work
Client: C.T.R. Prosperity Limited Partnership
Location: Bungkum, Thailand
Packaging Contents: Adhesive Tape
Packaging Substrate / Materials: Paper
Printing Process: Offset Printing

Having taken a look at those people’s exciting faces, it appears that they would like to tell you something but their mouths all are taped. What you might have questioned curiously about these packages are answered once you flip over to other side of the package where all the ‘X-Zyte’ tape features are detailed.

We use the key visuals of people representing their profession being shut up with each kind of tape. For example, cloth tape being used by an ordinary man for general home repair, masking tape being used by a painter for paint jobs and OPP tape being used by housewife for her housework.

This new packaging idea will change the consumers’ perspective on tape from conventional dull design to more interesting and enjoyable fashion. Moreover this strategic visual identity and brand character of ‘X-Zyte’ tapes will differentiate itself from other brands in the adhesives market. The mouth taping action is virally widespread among the customers in the online campaign afterwards.