Adidas Superstar 50th Anniversary

Designer: Duy Dao
Project Type: Student Project
School: Art Center College of Design
Course: Packaging 1
Tutor: Dan Hoy
Location: Pasadena, California USA
Packaging Contents: Sneakers
Packaging Substrate / Materials: Paper, Plastic, Cardboard, Ribbon etc.
Printing Process: Foil stamping, Letterpress, Digital printing

In 2019, Adidas celebrates the 50th Anniversary of the iconic Superstar with the “FOREVER YOUNG” campaign. This campaign is a tribute to influential figures that Adidas and the Superstar had been a part of or been influenced by. The campaign includes a design packaging of the special edition Superstars along with promotion posters and invitation for the shoe release party in Los Angeles.