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Creative Agency: M&A Creative Agency
Project Type: Produced, Commercial Work
Client: Magunm – Carlos Lucas Vinhos
Location: Anadia, Portugal
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Label paper
Printing Process: Print, Varnish, Stamp

Automático is a wine with a minimal human intervention, which is “made by itself”, naturally. These words are from Carlos Lucas, the winemaker, which confirm the particulars characteristics recognisable on this nectar. Thus, Carlos Lucas decided to call it “Automático”. M&A Creative Agency created the packaging label based on the “automatic” mechanisms concept where the machine buttons are represented. A graphic concept that inspired a unique wine label with strong and vibrant colors, making the wine more interesting. The finishes are stamp and varnish.