Creative Agency: WowMe Design
Designers: Charlotte Gower, Becky Menzies
Creative Director: Andy White
Project Type: Produced, Commercial Work
Client: Lily O’Brien’s
Packaging Contents: Confectionery
Packaging Substrate / Materials: Cardboard
Printing Process: Litho
Irish Chocolatiers Lily O’Brien’s briefed WowMe to design a mouthwatering festive look for their Christmas 2017 chocolate range.
Taking inspiration from the popular Scandinavian hygge home décor trend of the recent years and the Georgian architecture of Dublin nearby Lily’s County Kildare headquarters, WowMe created a look that worked on range of giftable packs.
James Maycock, Director at WowMe commented, “Our designers loved working on this project. From a hanging star and Christmas tree through to a cracker and a town house we created hand-drawn illustrations that really gave character to the packs and complimented the crafted nature of Lily’s innovative chocolate recipes.”
Available at Lily O’Brien’s own online store, their Kildare Village pop-up shop and many UK retailers the Christmas chocolate boxes are something really different with real shelf standout.