Designer: Alison Congdon
Project Type: Produced, Commercial
Packaging Content: Beauty products
Location: United Kingdom
A high-end, Greek, natural cosmetics company called ‘Flora & Fauna’ chose to rebrand their core range to appeal to a younger audience and a more modern market. They asked for the designs to feature modern, botanical illustrations to represent the raw, natural ingredients that they use within their product range.
To create the brand identity, I took inspiration from the Flora and Fauna of the Greek Islands and used bold brush strokes to create a modern and striking look that would appeal to a younger audience whilst still maintaining its luxury value.