Creative Agency: Agency lg2
Project Type: Produced, Commercial Work
Packaging Content: Breast cancer care package
Young women diagnosed with breast cancer don’t necessarily need flowers or cards, but support and comprehension. That’s the insight behind Rethink Breast Cancer’s latest initiative. Introducing Give-A-Care: The first line of products for young women with breast cancer, that actually understands young women with breast cancer. More than just a care package they can actually use, each product is named in a bold way that helps to educate about what a loved one with breast cancer is actually going through.