Snow crab is a Santa Bremor’s product, premium quality surimi with the taste of a real crab. Packaging design has became obsolete so it was about the right time for the packaging redesign.
At the core of design concept — minimalism and bright visual method. Image of a crab claw brings transparent association, helping consumers easily identify product and thus creating more emotional, “alive” brand image.
White color of package underlines product name and adds to premium nature of the product. Pictograms are strengthen product communications, focusing on flavor qualities and recipe.