Designer: Teresa Redón & José Vizcarro
Project Type: Student Project
School: EASD – Escuela de Arte y Superior de Diseño de Valencia
Location: Valencia, Spain
Packaging Contents: Fresh Fruit – Blueberries, Cherries and Grapes
Packaging Substrate / Materials: Preprinted Kraft
Printing Process: Digital printing
Proposal for SanLucar – Cluster Envase y Embalaje Competition VIII Edition
Briefing: Develop an innovative packaging and as sustainable as possible for fresh fruit that allows it to be consumed wherever and whenever ‘convenience packaging’.
Packaging for fresh fruit ready to eat and easy to open, close and transport. It presents an ergonomic structure with a subtle conicity that favors a more comfortable transport, a perfect opening diameter to put the hand, and all this, with a stable base to be manipulated in the factory. On the front, die-cut holes are incorporated that, apart from being the ventilation of the package, give the fruit necessary visibility, besides improving the grip thanks to the relief it creates.
Target: German consumer with healthy eating habits, who wants ready-to-eat and easily transportable fruit.