Creative Agency: UVMW
Illustrator: Wojtek Urbanski
Creative Direction, Design: Jacek Walesiak
Photographer: Michał Szlaga
Animator: Bartosz Gregorek
Project Type: Produced, Commercial Work
Client: Urbanski / Uknowme Records
Cover photo: Michał Szlaga
Portrait photo: Paweł Fabjański / Shootme
Location: Warsaw, Poland
Packaging Contents: Music
Packaging Substrate / Materials: Paper
Printing Process: Offset + Handmade drawings
Urbanski asked us to create a basic graphic identity which could be used for promotional reasons in social media, for the cover art as well as for the visual setting of his concert tour.
We started our work by creating a logo – a mould which would allow us to use the logotype and adapt its shape based on what needed to be communicated and the situation in which it was being used.
The next element was the cover art for the album “Selected Works” – a compilation of tracks which URBANSKI created in the past few years while working on other projects. A key element of the cover art was the photograph we selected. Michał Szlaga, an outstanding photographer had created a photograph that seemed perfect. One of the frames from his project “Polska 2004-2006” matched the ambience of the album, which can at times be difficult, cold and challenging, just like the country that we live in. The road motif is not accidental, this album showcases the path URBANSKI took to evolve as an artist.
Our main concern was to create a minimalist project which could simply highlight great music. The interior of the album sleeve was left clear so that the entire limited edition of the album could be covered by drawings by the artist himself, corresponding well with the rest of the project.