Posted on

Derrick Lin


Designer: Marzhan Sybankulova
Project Type: Produced, Commercial Work
Client: VIVA Pharm
Location: Almaty, Kazakhstan
Packaging Contents: Medicine
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

The project aimed to create packaging design for medicinal drug containing Vitamin C & Zinc. The pharmaceutical relates to OTC (over-the-counter) drugs and intended for adults use. The combination of high-dose vitamin C & Zinc provides many health benefits, including aiding immunity, reducing the risk of age-related eye diseases and helping wounds heal.

The medicine is produced by one of the largest pharmaceutical companies in Kazakhstan – VIVA Pharm. VITAMIN C + Zn goes in two forms: foil blister and plastic flask. The packaging is bilingual (Kazakh and Russian), since it have been created for the territory of Kazakhstan, where pharmaceutical packaging must contain both languages according to the law.

What’s Unique?
Clear, accurate and modern design of the VITAMIN C + Zn package catches the attention of pharmacy shoppers. The front view of the package contains indication for use in both languages (Kazakh and Russian). It helps customers to understand what the medication is intended for.

Yellow and grey colors indicate Vitamin C and Vitamin Zn, respectively.