Packaging Design: Before & After

Creative Agency: Designhorse
Project Type: Produced, Commercial Work
Client: Natura Lab
Location: Oslo, Norway
Packaging Contents: Vitamin supplement

Redesign for Betakaroten, a vitamin supplement which maximizes your time spent on tanning. The existing package felt outdated and didn’t appeal to an increasingly demanding audience. A cleaner and more high-end look was established along with details in gold foil complementing the product’s main attribute.

What’s Unique?
In the segment of tanning supplements, most consumers tend to think that the colour in the packaging is the colour you get from eating the supplements, so it was important to lower the orange from the previous package to more natural colours.