Designer: Alexey Lysogorov
Project Type: Concept
Location: Kyrgyz Republic
Packaging Contents: Energy bar, chocolate, granola bar
Packaging Substrate / Materials: Metallized films and recyclable material
Printing Process: Flexography
The concept is a new form for 50g chocolate bar: a hockey stick / letter L.
Three product series: NIGHT LEAGUE – black package, black chocolate (and night league stars on liners inside). RED MACHINE – red package, dedicated to the victories of the USSR national team with archival photos of great Russian hockey players. WORLD CLASS – white package and a white bar, stars of world hockey on inside leaves.
New original form of 50g chocolate bar. Standart vertical form is changing to hockey stick form, and form of letter L (Legends).