Hockey Legends

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Designer: Alexey Lysogorov
Project Type: Concept
Location: Kyrgyz Republic
Packaging Contents: Energy bar, chocolate, granola bar
Packaging Substrate / Materials: Metallized films and recyclable material
Printing Process: Flexography

The concept is a new form for 50g chocolate bar: a hockey stick / letter L.

Three product series: NIGHT LEAGUE – black package, black chocolate (and night league stars on liners inside). RED MACHINE – red package, dedicated to the victories of the USSR national team with archival photos of great Russian hockey players. WORLD CLASS – white package and a white bar, stars of world hockey on inside leaves.

What’s Unique?
New original form of 50g chocolate bar. Standart vertical form is changing to hockey stick form, and form of letter L (Legends).