Designer: Panyagal Charm
Project Type: Student Project
School: Pratt Institute
Course: Packaging Design II
Tutor: Prof. Alisa Zamir
Location: New York, USA
Packaging Contents: Hair Coloring Product
Packaging Substrate / Materials: Cardboard, Paper, Plastic
Printing Process: Digital printing
HUE&ME is an innovative brand of hair coloring and treatment consisting of hair-system products for home use with professional results. Moreover, HUE&ME believes that our customers are unique where differentiation for choice has become very important. We create an application that allowed customers to add their name on the package and share it on the social media.
The project criteria were to design a brand image that would utilize a distinctive language to stand out from the traditional hair-product brands and to give a coherent solution to the brand identity and packaging design. The balance between all requirements was considered crucial throughout the process.
The shape of the individual packaging determines to capture the curve of the water drop. The challenge is to include four components: color cream, developer cream, mixing cup, and a hairbrush into one packaging. Hair color swatch can be indicated by the color of the color-cream bottle through the window of the packaging, and the highlight on the box helps consumers navigate and identify the exact shades they are looking for.