O’ZERA is present in the Russian market since a long time. When KDV bought the brand, O’ZERA line had been object of considerable improvements, which affected not only the assortment, but generally the quality of the products, positioning the line in a premium segment.
As a consequence, the Italian agency BREAK was called to develop the restyling of the brand, working on a new positioning and creating a packaging design for chocolate and bar lines in a premium segment.
“The Factory” concept, proposed by the agency, with the slogan “The chocolate factory” aims to give the accent in a first place to the high quality of the product, the reliability and tradition of the production, but at the same time outline modernity and actuality.
During the development of the packaging design has been decided to move away from the existing woman profile, toward a more laconic and graphic monogram, through the letter “Z”. Moreover it has been chosen a refined and clearly readable font. The color range aims to give modernity to the line, and the pattern chosen for each chocolate type outlines the individuality of the single product.
As a result, the O’ZERA brand gained its own style: elegant and refined, and at the same time modern and minimal, reflecting the actual trends and letting the brand concurs as much with national and international brand in the premium segment.