Creative Agency: Designhorse
Designer: Axel Gustafsson
Project Manager: Nicolai Jernberg
Project Type: Produced, Commercial Work
Client: Spiritser AS
Location: Oslo, Norway
Packaging Contents: Cava
Packaging Substrate / Materials: Glass
Printing Process: Foil stamping
Cava is made in the same way as traditional Champagne and holds the same high quality. However, it has suffered from a bad reputation for years. Provocativo is sold exclusively in magnum bottles and is aimed towards the club segment, as well as trendy places like Nikky Beach and Pacha. There are few famous and memorable Cava brands.
The mask creates an immediate recognition and lanes way in a traditional segment where we fight against big and established champagne brands. The mask is also a useful element which can be used in marketing, and as physical masks at nightclubs, for example.