PT’s Coffee Roasting Co. Rebrand

Derrick Lin


Creative Agency: Carpenter Collective
Art Directors/Designers: Jessica Carpenter, Tad Carpenter
Project Type: Produced, Commercial Work
Client: PT’s Coffee Roasting Co.
Location: Topeka, KS USA
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper, chipboard
Printing Process: Offset, Flexography, digital

PT’s Coffee Roasting Company, established in 1993 in Topeka, Kansas was in need of a brand refresh as they celebrated their 25th anniversary. As we approached the brand identity re-brand, we were truly inspired by PT’s passion for exceptional coffee from seed to cup. It was important for the new identity to reflect their love of coffee from their direct trade relationships with the farmers to the retail clientele.

The inspiration behind the updated PT’s mark and identity happened on a visit to PT’s Coffee headquarters in Topeka, Kansas. Less than two miles from PT’s roasting facility, we drove by a herd of bison grazing on the Kansas prairie. The bison of the great plains represents strength, unity and abundance. PT’s wanted their new identity to be reflective of these same values as well and connect to their Midwest roots. The design style reinforces the hand-crafted nature of PT’s products—making their brand more approachable and memorable in the market.

What’s Unique?
We really love much of the system but the 12oz coffee packaging system is something we are very pleased with. PT’s roasts 70+ different roasts a year and we were challenged to develop a labeling and bag system that could accommodate this large, diverse roasting offering and be printed daily at PT’s as they roast the various coffee beans. We were able to create 6 categories for all the roasts and design a labeling system that PT’s could print in-house and apply the same day they roast their product. Each label is die cut and kiss-cut on a high quality label sheet and printed in-house at PT’s.

We are also very proud at how the rebrand works across multiple platforms.