Tepegöz Homemade Beer

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Designer: Gökçe Düzgün
Senior Copywriter: Canberk Uyar
Project Type: Concept
Location: İzmir, Turkey
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle, Paper
Printing Process: Digital Printing

My copywriter & lecturer friend, Canberk Uyar has a abiding passion for beer and keen interest in craft of brewing. He started to make his own beer recently and finally bottled his passion with love. To promote his intensive work, i created the logo and the label based on brand & product characteristics. Creating handmade retro illustrations and hand lettered logo which inspired by Art Deco & Art Nouveau, emphasizes the uniqueness of this craft beer. Logo and the illustrations complete each other with striking hierarchy and creating a special label shape to present products in most suitable, interesting and different ways as possible.

What’s Unique?
Brand name “Tepegöz” comes from a mythological character; Turkish version of the “Cyclops”. Referring to that character, both body and neck label has an “eye” like light space, circled by darker illustration area which features brand name evidently.