Harry Specters

Admin

Global

Creative Agency: Hawk & Handsaw
Founder & Creative Director: James Taylor
Project Type: Produced, Commercial Work
Client: Harry Specters
Location: London, UK
Packaging Contents: Handmade Chocolates
Packaging Substrate / Materials: Cardboard Box
Printing Process: Digital print, foil stamp

Chocolate for thought.

Harry Specters blend award-winning handmade chocolates and positive social change for Autistic people. Along with Mona, Shaz and their children Mina and Ash, who has Autism, we embarked upon a journey to transform the brand and it’s packaging.

The name ‘Harry Specters’ was in fact imagined by Ash, a whimsical personality was created and became the brand name. We honoured this imaginary man by crafting a signature infused with the swirls of imagination and expression. The result, a spirited and exciting mystery man to entice chocolate lovers. A ‘spectrum’ of colours leant themselves to SKU differentiation as well as fun and memorable naming such as ‘marvellous milk’.

What’s Unique?
The imaginative swirls transformed from the core logo into spot glosses, foils and even windows in packaging. This a design that completely reflects the brandmark and, by extension, the brand.