Designer: Thiago Ranielli Esteves
Project Type: Produced, Commercial Work
Client: HSI Professional
Packaging Contents: Cosmetic
Packaging Substrate / Materials: Plastic Bottle
Printing Process: Off Set, hot stamping
HSI Professional is a brand specializing in professional cosmetic products for hair care based in Florida. The line of shampoos with argan oil needed a visual remodeling that captivated both salon professionals and consumers. At the customer’s request a new label language was developed, as well as a kit to which the product was inserted and thus adding more added value to the products.
Argan is known as Morocco gold. To emphasize the premium lineage of the product and its exotic and rich origin, metallic finishes and sober colors were developed for the design. The argon tree symbol conveys tradition, organicity, nature. The golden elements give the product the precious look.
In the HSI Argan Oil project it was essential to transmit the added value of the product, its exoticity. The hot stamping applied to the case in the golden color gave the product this sophistication, and the white color of both the bottle and the case gave light to the design.