Kensatu: The Gods of Sun

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Creative Agency: formascope design
Conceptual idea, design: Karen Gevorgyan
Conceptual idea, illustration: Armenak Grigoryan
Copywriting: Ani Gevorgyan
Project Type: Produced, Commercial Work
Client: Nahapet Brandy Company
Location: Yerevan, Armenia

Challenge
Create label designs for spirit’s different fruit flavours. The identity should translate the high quality of spirit and is expected to have a premium look.

Solution
Sunlight is an essential ingredient for plant growth. Based on this fact, we came up with a legend in which each fruit has its own god of sun who is stimulating its growth. Gods and goddesses of Sun used their sacred energy to accomplish the creation of fruits and no human was ever participant in that celebration of life. The word “Kensatu” in Armenian means “life-giving”, that’s what the celebration symbolized: Gods giving life to their offsprings consuming their abundance and becoming invigorated eventually to be gladfully served to the earthly men as creatures of pleasure.

What’s Unique?
On the shelf, the tastes are distinguished by different portraits that were carried out through a hand-drawing technique to illustrate the original characters.