Lite Loaves

Designer: Jessica Bakker
Project Type: Student Project
School: Shillington College
Course: Graphic Design
Tutor: Adam Busby, Kieren Humphries
Location: Brisbane, Australia
Packaging Contents: Baked food
Packaging Substrate / Materials: Cardboard and plastic

The project is for boutique product packaging, targeted towards kindergarteners and their parents. The product packaging for Lite Loaves was inspired by providing a healthy, home baked alternative for kids.

What’s Unique?
The packaging has a unique shape that resembles clouds and relates to the ‘Lite’ aspect of the branding. For kids, the lite loaves are airy fairy and fun, for the parents the branding represents a healthy alternative.