Design: Te-Sian, Shih
Project Type: Student Project
School: Pratt Institute
Location: New York, USA

This is one of school projects. I made a branding and design logotype and pancake. The location is in a city named, Mutambu in Burundi in Africa.

The name represents African culture. Mutambu has great coffee and handcrafted products, so I called the brand Amura. This branding represents eco-friendly and natural ingredients. All the materials were extracted from plants in Mutambu. These cosmetics are 100% natural.

I used leaves as my cosmetics’ graphic to represent the natural world. I made leaves in round shapes, because my typography was curved. The typographical shape resembles handicrafts in Mutambu.

What’s Unique?
The package’s materials is eco-friendly and extracted from plants in Mutambu. I want to show an eco-friendly and African style brand. Everything is 100% natural. The logotype reminds people to think about Africa.