Asa Nisi Masa


Viamonte 7848, Luján de Cuyo, Mendoza, Argentina

Design: Dizen
Project Type: Produced, Commercial Work
Client: Mundo Revés Wines
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass

Master Federico Fellini surrealist universe in the film 8 1/2 is the inspiration of this packaging with a crazy graphics detached of preconceptions surrounding traditional labels. This packaging breaks the mold and creates a magical universe through shapes, characters that live there and colors at its ultimate expression.