Crunchy Rocks

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Design: Jorge Espinoza García
Project Type: Produced, Commercial Work
Client: GoArtisan
Location: San josé, Costa Rica
Packaging Contents: Chocolate bites
Packaging Substrate / Materials: Paperboard and Metal
Printing Process: Digital Printing

Due to the need to expand the range of products and the worldwide appeal in the chocolate market , Go Artisan launches “original crispy almonds” with three different types of chocolate. In a different presentation that resembles decorative rocks, they’re asymmetric with different sizes that resemble the artisan and “handmade” side on which the brand is inspired.

Graphically the handmade essence of the brand was still used, creating a very rustic logo and illustration elements allusive to chocolate, differentiated by colors