Viamonte 7848, Luján de Cuyo, Mendoza, Argentina

Design: Dizen
Project Type: Produced, Commercial Work
Client: Cruzat
Location: Mendoza, Argentina

The image developed for this winery rescues the etymological origin of last name CRUZAT, in which the cross becomes the company emblem. The diagonal line is rescued as identity element, coming from the inclination of wooden wine racks where bottles rest before final disgorging. The products’ simple and contemporary style agrees the image projected with the packaging of these traditionally elaborated products. The Millesimé 2016 is a special sparkling wine that rested 10 years on its lees. The packaging reflects elegance and sophistication.