Salvaje · Cabernet Franc

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Design: Caliptra Creative Studio
Illustrator: Jonathan Godoy
Project Type: Produced, Commercial Work
Client: Desquiciado Wines
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle / Pulp paper
Printing Process: Digital Offset

For this wine variety it was decided to maintain the coherence with the previous labels designed for this wine line. In every label we can see the figure of a wild, fierce, and powerful animal. In this case, the African elephant was used to represent this well structured Cabernet. The massiveness of the largest land mammal is shown by opposition to its concealment. On the final design we see only a part of the elephant, generating the feeling that it does not fit on the label. This wine variety is known for its full-bodied structure, as is the rough skin for our animal. Therefore it was decided to use volume lacquer for each stroke of the illustration giving a true multi sensorial experience as for the sight and touch.