Design: Caliptra Creative Studio
Project Type: Produced, Commercial Work
Client: Vinyes Ocults
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle / Pulp paper
Printing Process: Digital Offset
For this project our goal was to design not only a label, but a declaration of both flavor and style; a design able to accompany the Vinyes Ocults wine line in the development of its first natural sweet. Graphically it was decided to keep the most pregnant elements of the line: skull, typography and the Mexican style. The allusion to this natural white variety is mostly given by the color palette, which shows freshness and lightness as well as resembling the green tone of the Torrontés grape.