Design: Lanza Studio
Project Type: Produced, Commercial Work
Client: 55 Tonic Water
Location: San Antonio, Texas, USA
Packaging Contents: Tonic Water
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil Stamping, offset printing
55 Tonic Water is a Texas-based company, a freshwater flavored with fruity notes, true to the natural origin, with pure spring water, filter and purified for more than 10 years. The packaging solutions retake the idea “we are all natural” so principal illustrations are characters without face emphasizing the fact of anyone can be that character…Anyone can enjoy the fantastic Tonic Water, Lanza’s generates a personalized typeface for the numerical logo “55” printed in foil, every flavor has a different illustration inspired in the fruits used for that presentation, the shape of the bottle is sophisticated and natural at the same time, the silver top combines perfectly with the logo, the result is a friendly and organic brand with a touch of elegance.
The mix of a silver foil, the glass, and a vibrant color palette is a unique combination, plus the selection of a special kind of paper made of cotton, generates an interesting texture to the packaging, the possibilities and the presentations of the brand using the illustrations and the technics are very many.