Creative & Art Director: Ia Darakhvelidze
Junior Art Director & Design: Mariam Tevzadze
Copywriter: Kakha Jajanashvili
Project Type: Produced, Commercial Work
Location: Tbilisi, Georgia
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
Agrohub is a hypermarket in Georgia/Tbilisi, which supports traditional eco agriculture development. It provides customers with 100% natural and high quality goods.
Agrohub Winery is one of the sub companies of Agrohub, which produces 12 different kinds of wine. While using modern technology, Agrohub Winery also preserves Georgian traditional winemaking culture.
BRID was entrusted to design the brand identity and package design for Agrohub Winery. Customer wanted us to create a strong and memorable design, which could represent their issue and quality.
Our logo synthesizes simple shapes of the sun, vineyard, grapes and the first letter of the word- winery. Logotype also repeats the outline of coat of arms. Our design is based on simple, yet very strong forms, which underline the quality of the product.
The concept for our logo became the way a grape goes through till it comes to us; As well treated vineyard, sunlight, and the right technology of winemaking is what you need to get a natural, high quality and delicious wine.
We created the whole brand identity for Agrohub Winery. The shapes from our logo become our inspiration for creating minimalistic patterns. By applying the same texture on the patterns and on the label design, we linked brand identity to package design.
When we were working on the label design of 12 wines, we made a research and found out the origins of each wine. Kakheti, Samegrelo, Racha and Lechkhumi are the regions of Georgia, where these wines come from. We based our conception on wine origin and decided to represent each region by its traditional house and winery.
Although illustrated buildings have many things in common, they also differ from each other. Each one has its peculiar shape and ornament from the region they represent.
As you see our package design is based on very traditional themes, but it’s appearance is quite minimalistic. Abstract shapes, warm colors, textures and modern composition match perfectly and arises cozy, lovely and respectable atmosphere, which reminds us how beloved winemaking tradition is for our people.