Design: Box Brand Design
Photographer: Aroma Leung
Project Type: Produced, Commercial Work
Location: Hong Kong
Packaging Contents: Candy
Packaging Substrate / Materials: Metal, Paper, Sticker
This packaging has been designed for a peppermint candy brand, aiming to target the young in China market. These young are part of a generation that is global, social and visual. They are the most connected and sophisticated generation ever. The design is focusing on three picked viral words young people say: Snatched, GOAT and Finesse.