Les Bons Vivants

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Design: Clémence Gouy & Cécile Nollier
Project Type: Concept
Location: Nantes, France
Packaging Contents: Cheese and wine
Printing Process: Digital printing and screen printing

Les Bons Vivants is a mobile delicatessen offering assortments of good cheeses you can discover in a special box every month, coming together with its wine and other delicious things. If you don’t have time to come to good food, then good food will come to you!

Responding to an increasting individual consumption pattern du to busy urban population, we had to rethink the consumer experience of good cheese and local product. The mobility of Les Bons Vivants instead of a physical store allows them to meet consumer and qualitative food enthusiasts all around the city, making it easier for people who don’t have time to go shopping for special products but still like to discover new things.

What’s Unique?
Each pattern design is based on a different cheese surface, and the precious box makes it a unique way to discover cheese and wine. The box is designed in a way to be used as a cheese plate once opened.