Design: Flandoli Branding Studio
Creative Director & Design: Mateo Flandoli
Creative Director & Design: Wins Vegas
Photography: Giuseppe Flandoli
Project Management: Marina Gallardo
Project Type: Produced, Commercial Work
Location: Quito, Ecuador
Packaging Contents: Quinoa, Amaranth, fruit, rice, spices, chili peppers
Packaging Substrate / Materials: Plastic, aluminium, paper, cardboard
Printing Process: Flexography, offset
QUNTU is a brand of delicious and ready to eat unique products, made with the ancestral beans known as quinoa and amaranth. The ingredients come from one of the highest cities above sea level in the world, Quito-Ecuador.
We develop a brand and packaging system that expresses a healthy lifestyle inspired in the Latin American graphic patterns, with strong and striking colors.
The packaging was developed for different products such as quinoa bars with fruits, quinoa soups, vegetable mixes and organic quinoa. For each product we used a graphic pattern and a representative color, generating a colorful, sober and consistent system.
The integration of ethnic graphic patterns in packaging makes it a brand that not only sells products but also shares a cultural experience for consumers inside and outside the country of origin.