Snow Beer – Ingenuity

Designer: Tigerpan
Assistant: Qian Chi
Art Direction: Dong Yan
Project Type: Produced, Commercial Work
Client: 华润雪花啤酒(中国)有限公司
Location: China

The illustration on the bottle is created from a world-famous picture called “VJ Day Kiss”, of which the color is bold and bright, and the style is pop art, leading to a stronger and more attractive visual effect. Matched with a French typeface , the overall feeling of the package is nostalgic and romantic. Kiss seals love between lovers and souls merge here. The flowing lines on the graph reminds people of the taste of the coffee, which is as smooth and sweet as the illustration. Since the topic of romance is everlastingly popular regardless of age or sex, the package therefore helps to build up a brand image among customers through an interactive and resonant way.