Design: Éva Michelisz
Project Type: Student Project
School: Corvin Artschool
Course: Graphic Design
Tutor: Judit Tóth, Réka Holló-Szabó
Location: Budapest, Hungary
Packaging Contents: Pepper
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Digital printing
Paprika is one of the most important spice of the Hungarian gastronomy, therefore it is important to increase its good reputation. On the other hand it is important to get a fresh, contemporary appearance for the younger generation.
Hartai Paprika is a small family business that prepares its products with traditional techniques to achieve high quality. The product has lively red colour and rich flavor, which remind us to a typical Hungarian meal, that we eat with our family and friends.
The goal was to create a unique and remarkable brand, which respects the traditions, fresh and youthful.
The brand is basod on the Hungarian folk art whose motifs appear in countless variations depending on the region. However, their common property is that organic form elements are assembled according to a specific order such as mirror symmetry, rotation symmetry and repeat. Taking advantage of these regularities with the pepper element created the exciting brand of Hartai Paprika.
The product line consists of sweet and hot paprika powder and spice holders, that can be purchased in several combinations. The specialty of the packaging is pop-up paprika illustration. Color usage is decisive, clear, but the red color clearly indicates the characteristic color of the product.