Design: Klaudia Márton
Project Type: Student Project
School: Corvin Artschool
Course: Graphic Design
Tutor: Judit Tóth, András Gosztom
Location: Budapest, Hungary
Packaging Contents: Herbal cosmetics
Packaging Substrate / Materials: Paper, cardboard, glass bottle
Printing Process: Digital printing

Herbária was established in 1949 to collect, produce, process and trade medicinal plants and to manufacture herbal teas. As a result of the continuous product range widening from the 70’s now several types of teas and tea mixtures both in bags and in filter bags, essential oils, cosmetic products for hair, body, face and mouth care and also natural food are offered.

Today Herbária Co. is one of the leading companies in the herbal product sector in Hungary.

My chosen project is the re-design of HERBÁRIA’s image and packaging. It involves several elements, like the logo, labels, business cards amongst others for the 100% natural and healthy Hungarian products.

The aim with the project is to establish a modern and eco-conscious brand that represents pure, organic, herbal-based and phytochemical quality products for a company with several decades of usage and manufacturing experience, produced within ethical and environmental-friendly condition, without involving any animal testing.

The new identity needs to follow a philosophy that is relevant not only the Hungarian, but the international market as well.

With the re-designed packaging amongst the product range, I would like to put the emphasis on the cosmetical products and elevate them to mid-high position on the market, showing the international standard quality which not only mediates value with the ingredients and the manufacturing technology, but also with the new design and form wherein it comes.

It is crucial to take into consideration that the repacked products should reach out for younger customers, preserving the extant clients as well. Besides, it is essential to define cost-efficient prices, so the new design would not be unrealistically expensive compared to the current priceing.

I created the final design with a basic unit, that can store various sizes of goods with different inner shapes. Depending on the specific product, the box can be used either in horizontal or vertical position.

The size of the basic box is 15*6*8 cm. The inner shapes – or inner templates – are variable, according to the different dimensions of the specific product lines. These two elements of the packaging enables the diversity of the inner contents, without any need for changing the size or the shape of the basic box.