Los Pasos

Posted on

Derrick Lin


Design: ASTOR Branding
Creative Directors: Matías Frade, Federico Poscek
Project Type: Produced, Commercial Work
Client: Bodega Septima – Codorníu Raventós
Location: Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Offset

LOS PASOS is a radical project, a paradigm shift, breaking with the structures of yesteryear and bringing it back to life again.

The brand required a powerful renewal, something that brings it to the present and becomes it competitive in a segment where the update is the constant.

Without losing the values and the trajectory of the brand, we resignified the concept of Los Pasos to endow it with the traditional spirit that it has and we take it to the world of the vineyards, the oneiric, the enjoyment and the traditions.

In short, we took it out of its comfort zone and brought a brand back to today.