Rhum J.M – ‘Joyau Macouba’ Limited Edition

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Design: LINEA – The Spirits Valley
Project Type: Produced, Commercial Work
Client: RHUMS J.M
Location: Martinique, France
Packaging Contents: Rum

Rhum J.M, the agricultural rum brand from the north of Martinique, presents “J.M Joyau Macouba”, a limited edition with the participation of LINEA, the Design Agency from the Spirits Valley. It has been designed as a real exotic patchwork and an invitation to travel in the very heart of the unique brand environment. The decorative elements have been printed on a sleeve and take up the typical codes of this jewel: the famous view above the red roofs of the distillery, the bridge with the spring water from Mount Pelée, one of the sugar-cane cutting machine or the olfactory workshop where all the flavours of Rhum J.M. develop themselves.