Design: Marx Design
Project Type: Produced, Commercial Work
Client: The Good Patron
Location: New Zealand
Packaging Contents: Coffee
The Good Patron, Coffee Done Good.
The Good Patron’s coffee is the perfect blend of 4 great coffee regions. Ethically sourced, it delivers a full bodied richness with hints of dark chocolate. The Good Patron doesn’t do complicated – offering one blend to make a long black with just the right depth, or a flat white that cuts through the milk, giving folk a great brew everytime!
The brief was to create a credible coffee brand to operate intitially within a traditional alcohol environment.
The design solution is a playful celebration of the social occasion of drinking coffee, balanced with a friendly but restrained typographic treatment. The illustration is a throwback to ‘Push Pin’ era hands-on paper collage.
You will find The Good Patron at your local Lion establishment.