Bee Good

Derrick Lin

Global

Design: Angelina Pischikova
Photography: Karina Zhukovskaya
Project Type: Produced, Commercial Work
Client: Bee Good
Location: Belarus
Packaging Contents: Wholesome Products
Packaging Substrate / Materials: Paper, Glass

Bee Good is a true brand which produces healthy food of extra high quality. Product range includes natural green tea, organic honey and wide range of nuts: hazelnut, almonds, pine nuts, cashews and others.

The main idea of the brand is «Eat good – feel good», that means: we really are what we eat and any food that we eat, reflects on our bodies, well-being and mood.

Packaging design concept is based on the idea of ​​a “stamp” or a “trace”, which is left on our bodies in the result of eating certain foods.

Structured hierarchy of elements puts emphasis and provide consumers with sequential getting information & main advantages of the product. For example, we add stories about the product and it’s positive influence on your health.

By the way, do you know that almonds maintain vascular health and help to remove excess cholesterol from the body?

Eat healthy and keep your body strong and the mind clean with Bee Good.

Be good. Be better.